10 minutes a day
That's all it takes to see a calmer, happier dog
Mental stimulation
Licking triggers calming hormones — scientifically proven
3 textures included
Each mat targets different enrichment needs
10 minutes a day
That's all it takes to see a calmer, happier dog
Mental stimulation
Licking triggers calming hormones — scientifically proven
3 textures included
Each mat targets different enrichment needs
Frequently Asked Questions
Peanut butter, yogurt, wet food, pumpkin puree, banana — anything spreadable works perfectly.
Yes — suitable for small, medium and large dogs.
Fully dishwasher safe. Or rinse under warm water.
Most dogs calm down within the first use. Consistent daily use builds a lasting calming routine.
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Why dogs need enrichment
A bored dog is an anxious dog. Without mental stimulation, dogs develop destructive habits — chewing, barking, restlessness. The Furrzen lick mat activates natural foraging instincts, releasing calming endorphins in under 10 minutes. No training required. No medication. Just 10 minutes.
Your dog finds up to 70% of their calm through their nose.
The Furrzen Calm Snuffle Mat hides kibble in soft fibres your dog has to sniff through — triggering the same calming response as a long walk, in just 10 minutes.
What it does:
Works best as part of the Furrzen Calm Routine: Step 1 — Snuffle Mat (sniff + calm) Step 1 — Lick Mat (lick + settle) Step 2 — Puzzle Ball (think + engage) Step 3 — Rest
Scatter a handful of kibble, let your dog sniff it out. Watch the anxiety melt.